In what way can social media contribute to organizational transparency?

Social media can enhance organizational transparency significantly by sharing relevant updates with stakeholders. This tool allows organizations to disseminate timely and accurate information directly to their audience, including employees, customers, and the general public. By utilizing social media platforms, organizations can provide insights into their operations, decisions, and overall organizational health. This openness can build trust and foster a sense of accountability, which are key components of transparency.

Using social media to share updates ensures that stakeholders are informed about changes, initiatives, and developments in real time. It also facilitates two-way communication, allowing stakeholders to engage with the organization and ask questions, which can further enhance transparency and build a sense of community.

While the other options focus on negative aspects like hiding information, emphasizing conflicts, or promoting one-sided communication, these approaches do not support the foundational principles of transparency that are crucial for strong organizational relationships.