The obligation to act within the institutional guidance on social media reflects which type of obligation?

The obligation to act within the institutional guidance on social media is characterized as an individual obligation. This concept highlights the responsibility each person has to adhere to the policies and standards set forth by their organization when engaging on social media platforms. Adhering to institutional guidelines ensures that communications are consistent with the organization's values, mission, and legal requirements.

By recognizing this as an individual obligation, it emphasizes that while the guidance may be a collective initiative, the execution and compliance fall upon each member of the organization. Each individual is responsible for understanding and applying these guidelines in their own social media interactions, which helps to maintain the organization’s reputation and effectiveness in communication.