Which of the following describes a primary goal of using social media within an organization?

Using social media within an organization primarily aims to elevate collective knowledge and awareness. This involves creating a platform where information can be shared easily among employees, fostering an environment of open communication and collaboration. By leveraging social media, organizations can enhance teamwork, engage employees in discussions, and disseminate important updates efficiently. This interconnectedness helps build a cohesive organizational culture and ensures that everyone is aligned with the company’s goals and objectives.

While promoting personal brands of employees can be a secondary benefit, the emphasis of most organizational social media strategies is on collective engagement and knowledge sharing rather than individual promotion. Limiting engagement to only higher management would counteract the purpose of social media, which is to encourage broader participation. Discouraging collaboration would contradict the fundamental principles of using social media as a tool for connection and teamwork within the organization.